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+0113 200 7362
Leeds, West Yorkshire LS7 1RG, United Kingdom
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About Moda in Pelle

Five Decades of British
Fashion Heritage

about

About Company

Crafting Premium Women's Footwear

We are dedicated to designing premium footwear that blends comfort, quality, and timeless style. Guided by our passion for customers, commitment to excellence, and innovative spirit, we create shoes that inspire confidence with every step.

Our Mission We design shoes without compromise, created to inspire a unique feeling. They are crafted with care, combining comfort, quality, and style, and are always loved by our customers.
Our Vision Our vision is to be recognized as a premium women's footwear brand, known for exceptional quality, timeless style, and creating shoes that women love to wear.
Our Value We are passionate about every customer, trust and support one another, and work together as equals. We design without compromise and embrace an ambitious, entrepreneurial spirit to create exceptional footwear.
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Our Product

Playfulness, within discipline

Our design team travels globally for inspiration — catwalk trends, designers, and the stylish women who wear our shoes.

01

Colour & Trend Stories

Unique colour palettes each season, taking inspiration from clothing, buildings and furniture — some leathers designed and dyed in‑house for a look that's entirely our own.

02

Creative Freedom

Trend pieces sit alongside wearable everyday items and beautifully unique leathers - pushing boundaries with colour and silhouette, with a playfulness that fits our personality.

03

Devoted To Detail

Soles, socks and heels are designed and developed with the same care as hardware and branding — hidden fitting and comfort in every single sample we try on.

Our Story

Fifty years of quiet British craft

A favourite of British women for over 50 years — clean, sophisticated takes on modern style, always designed with elegance.

We are a premium footwear brand that has been crafting beautiful shoes for over five decades. Each collection is a clean and sophisticated take on modern styles, combining catwalk‑inspired trends with a unique feminine approach.
We pride ourselves on being a premium, design‑led brand at high street locations and price points. Designed with passion and crafted without compromise, we use quality materials while maintaining an exclusive feel.
Since opening our first shop in 1975, Moda In Pelle now has over thirty stores and concessions in prime retail locations across the country, alongside modainpelle.com.
about

Who We Are

Designed with passion, crafted without compromise

01

Designed In‑House

Planned or conceptualised in detail, or for a specific purpose.

02

Created To Be Unique

Being the only one of its kind; unlike anything else.

03

Each Product Is Crafted By Hand

Exercising skill in making an object, predominantly by hand.

04

Our Heritage Is Paramount

Denoting a traditional brand regarded as emblematic of fine craftsmanship.

05

Consistently Contemporary

Following modern ideas in style and design.

06

Forever Premium

Relating to or denoting a commodity of superior quality.

about

Target Audience

Effortlessly stylish, on every occasion

She is fashionable without compromising on comfort or practicality — a love for classic, chic, timeless styles.

Loyal to the brand, she appreciates investment pieces, high‑quality luxurious leather and delicate details. Enjoying travel, fine dining, little luxuries and high‑end shopping — she is the friend you want to be seen with, who always inspires you.

Age range30 – 65
IncomeMid – higher range
LifestyleAffluent · Homeowner with assets
CharacterFeminine & sophisticated
Average annual spend£85 / year
Average loyalty5 years

Tone Of Voice

Confident. Enthusiastic. Friendly. Classic. Elegant.

Our passion for shoes shines through everything we write. Communicating the delicate details of our product is paramount, and we love sharing the USPs that give our audience the Moda experience. Comfort without compromise on style is key — we rarely use humour, and storytelling is kept to the start of a campaign, to introduce the collection.

heritage crafted contemporary piece elevate iconic details transitional comfort timeless staples investment classic must-have ensemble curated fashion-forward luxurious favourite standout

BRAND TIMELINE

Milestones in Our Journey

  1. 1975

    The First Store Opens

    Stephen Buck opens the first Moda in Pelle store on Bond Street, Leeds — introducing British women to the finest Italian leather footwear.

  2. 1983

    First Concession Launch

    The first Moda in Pelle concession is launched in the Altrincham branch of Emma Somerset, marking the brand's first step into concession retail.

  3. 1990s

    Rapid UK Expansion

    Rapid expansion across the United Kingdom. Moda in Pelle establishes itself as a leading name on British high streets, with a growing network of own-brand stores and concessions.

  4. 1997

    Wholesale Division Established

    The Wholesale Division is established, enabling independent retailers, boutiques, and department stores across the UK to stock Moda in Pelle collections.

  5. 2001

    Footwear Retailer of the Year

    Moda in Pelle wins the prestigious Footwear Retailer of the Year Award, cementing its reputation as a leading force in British footwear retail.

  6. 2010s

    Digital Transformation

    Digital transformation: Moda in Pelle launches a fully integrated e-commerce platform, extending its reach to customers across the UK and internationally.

  7. 2018

    Pink Ribbon Foundation Partnership

    Moda in Pelle begins its long-term charity partnership with the Pink Ribbon Foundation, becoming one of the Foundation's most committed corporate supporters.

  8. 2024

    £100,000 Milestone

    The brand's sixth year of partnership with the Pink Ribbon Foundation is celebrated, with cumulative fundraising exceeding £100,000.

  9. 2025+

    Looking Ahead

    Moda in Pelle continues to grow its retail footprint, digital presence, and international wholesale network — while remaining true to its founding values of quality, style, and accessibility.

BRAND PHILOSOPHY

What We Stand For

Great shoes should be available to every woman. We reject the idea that luxury must be unattainable — instead, we combine the craftsmanship of Italian leather with an established design and retail operation, delivering a product that punches well above its price point, every season.

Heritage and Quality

Every Moda in Pelle design begins in Leeds, where our creative team translates global trend intelligence into collections that are distinctly British in spirit and Italian in execution.

Inclusive Luxury

We believe that the pleasure of wearing a beautifully made shoe should be universal. Affordable luxury is not a compromise — it is our founding principle.

In-House Design

Unlike many competitors, every pair of Moda in Pelle shoes is designed exclusively by our team in Leeds. This means the collection is entirely our own — never generic, never borrowed.

Customer First

Our loyal customer community is the heartbeat of everything we do. From store experience to online service, we strive to deliver a shopping journey worthy of the shoes we make.

WHOLESALE & TRADE

Become a Stockist

Since launching our wholesale division in 1997, Moda in Pelle has built a network of over 200 retail partners across the UK, Ireland and international markets. Our seasonal collections are debuted at leading industry trade events, including the Moda UK Trade Show and the Dublin Shoe Show.

Partners benefit from access to our dedicated Leeds showroom and a bespoke ordering system designed to help each stockist curate the perfect collection.

Tel: 0113 200 7362  |  Email: direct.dept@modainpelle.com

CORPORATE SOCIAL RESPONSIBILITY

Our Responsibility to the Community

Moda in Pelle is committed to being a business that gives back. Our most significant and enduring charitable commitment is our long-term partnership with the Pink Ribbon Foundation, which raises
vital funds to support organisations dedicated to alleviating the impact of breast cancer across the UK.

Fundraising Events

Biannual Pink Ribbon fundraising events held in-store and online across the UK

01

Over £100,000 Raised

More than £100,000 raised for the Pink Ribbon Foundation to date

02

Raising Awareness

Ongoing support for breast cancer awareness through our retail network

03

Staff Participation

Staff participation initiatives fostering a culture of community giving

04

NEWSLETTER SIGN-UP SECTION

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Be the first to discover new arrivals, exclusive offers, and behind-the-scenes news from Moda in Pelle headquarters in Leeds.

British Footwear Brand · Premium Leather Collection.

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